Job Description

Woods & Co Recruitment has partnered with a fast-growing, design-led non-alcoholic beverage brand that’s redefining taste, experience, and innovation in the 0.0% category. Crafted in Melbourne and gaining serious traction across the U.S., this company has been quietly building a devoted following over the past two years — and now they’re looking for a standout Sales Representative to take charge of New York City, one of their most influential markets.

If you’re energetic, hospitality-savvy, and thrive in fast-paced environments, this is an incredible opportunity to help shape the brand’s trajectory in a city where trends are set and leaders are made.

What’s in it for you?

• Competitive salary + performance targets

• 20 days paid leave + federal & state holidays

• Medical benefits

• Travel opportunities

• Genuine career progression as the U.S. team scales

• T&E budget for market visits, trade engagement, and events

• Phone bill covered

• MacBook Air

• Quarterly product allowance + 50% staff discount

What do you do?

• Lead all sales efforts across New York’s on- and off-premise channels
• Grow account numbers and expand distribution across the city
• Boost velocity and maximise performance in existing accounts
• Implement brand programs, activations, and incentive initiatives
• Conduct compelling staff trainings for hospitality teams
• Build strong relationships with distributors, trade partners, and key opinion leaders
• Work cross-functionally with the wider U.S. team and HQ
• Consistently hit — and exceed — sales and profitability targets
• Identify new business opportunities and execute solutions quickly
• Maintain high-quality CRM records and structured reporting
• Provide ongoing market insights, recommendations, and performance updates

What do you need?

• Proven sales or trade marketing experience within beverage or hospitality

• Strong understanding of the non-alcoholic drinks category and emerging trends

• Highly organised with the ability to work independently

• Integrity, reliability, and strong follow-through

• Excellent communication and networking abilities

• Comfort working in a fast-moving, high-growth sales environment

• Commercial mindset with a focus on results

• Flexible availability beyond the standard 9–5

• A self-driven, motivated approach to hitting targets