Job Description

Woods & Co Recruitment has partnered with a cutting-edge, design-driven non-alcoholic beverage brand that’s redefining flavour, innovation, and the future of the 0.0% category. Crafted in Melbourne and gaining strong momentum across the U.S. for nearly two years, this company continues to push boundaries — and they’re now searching for a standout Sales Representative to lead the Northern California region, one of the country’s most influential food & beverage hubs.

If you’re energetic, hospitality-minded, and thrive in fast-paced, trend-setting markets, this is a rare chance to shape the brand’s growth across San Francisco, Napa, Sonoma, Oakland & the South Bay.

What’s in it for you?

• Competitive salary + performance targets

• 20 days paid leave + federal & state holidays

• Medical benefits

• Travel opportunities

• Significant room to grow as the U.S. operation scales

• T&E budget for dining, customer management, and market activity

• Phone bill covered

• MacBook Air

• Quarterly product allowance + 50% employee discount

What do you do?

• Lead all sales activity across Northern California’s on- and off-premise channels
• Build and strengthen relationships with distributors, key trade partners, and local influencers
• Conduct impactful trainings for hospitality teams
• Execute brand campaigns, promotions, and partner incentives
• Track account performance, boost velocity, and drive continuous volume growth
• Maintain accurate CRM and consistent sales reporting
• Support national programs and collaborate closely with HQ
• Meet — and exceed — monthly KPIs and volume targets

What do you need?

• Proven sales or trade marketing experience within beverage or hospitality

• Strong understanding of the non-alcoholic category and its emerging trends

• Highly organised with the ability to work autonomously across a wide territory

• Integrity, reliability, and strong relationship-building skills

• Excellent communication and networking ability in diverse settings

• Enjoy working in a dynamic, fast-moving sales environment

• Strong commercial acumen

• Flexibility to work outside standard 9–5 hours

• A self-driven, proactive approach to hitting goals