Job Description

Sales & Brand Representative | San Francisco, CA (Northern California)

Woods & Co Recruitment has partnered with a fast-growing, non-alcoholic beverage brand that’s redefining the concept of mindful drinking and cultural connection. With roots in Australia and now expanding into the U.S., this B Corp-certified company is on a mission to change the way people experience beer — without the hangover. Their focus is on celebrating individuality, supporting creative communities, and building a more inclusive idea of “normal.”

Role Overview

As the Sales & Brand Representative for Northern California, you’ll take ownership of brand growth across the Bay Area. You’ll be the company’s first U.S.-based hire, tasked with launching and scaling the brand through hospitality, music, and cultural engagement. The ideal candidate is an entrepreneurial self-starter with strong ties to the local scene, a passion for connecting people, and the ability to drive both on- and off-premise sales with creativity and purpose.

What’s in it for you?

• Competitive base salary + structured bonus plan
• 4 weeks paid annual leave + 1 week of paid ‘life leave’
• Health, dental, and vision insurance from day one
• • 401(k) plan with 3% employer contribution, no co-matching conditions
• Annual professional development & wellbeing budget
• Mental wellbeing support via Unmind
• Paid volunteer leave + donation matching
• A pivotal role in launching a culturally-driven brand in the U.S. market

What do you do?

• Lead sales efforts across Northern California in on-premise and retail environments
• Secure and grow key accounts while building strategic relationships with bar owners, retailers, and distributors
• Represent the brand at major events, festivals, and hospitality activations
• Identify cultural opportunities for partnership and brand alignment, especially in music and nightlife
• Collaborate cross-functionally with marketing and distribution teams to ensure brand consistency and campaign execution
• Build visibility through tastings, staff trainings, and ambassador engagement
• Track and report on sales metrics, CRM activity, and market insights to the global leadership team

What do you need?

• Experience in sales, partnerships, or brand roles — ideally within hospitality, beverages, or cultural spaces
• Strong negotiation, communication, and relationship-building skills
• A well-connected presence in the Bay Area's cultural and hospitality scenes
• Entrepreneurial drive and the ability to work independently
• Confidence in brand storytelling and the ability to represent a mission-led business with passion
• Flexibility and composure in a fast-paced environment
• A valid U.S. driver’s license and access to a vehicle (mileage reimbursed)
• Legal authorisation to work in the U.S. without sponsorship

Excited about launching something meaningful in the U.S. market? Apply now to join this mission-driven team and help shape the future of mindful drinking. For more info, contact Sam at sam@woodsco.global.

Woods & Co Recruitment is committed to creating a diverse, equitable, and inclusive workforce that values and celebrates all backgrounds and experiences. We are an equal opportunity employer and do not discriminate based on race, religion, nationality, gender identity/expression, sexual orientation, age, marital status, veteran status, or disability.